Survey Builder

How to Add a Question to Your Survey

Add a question to your survey from the builder's question picker and start editing it immediately.

Customizing Survey Colors and Fonts

Set your survey's primary and secondary colors, background, text color, font, corner rounding, and button style by hand.

Applying a Theme Preset to Your Survey

Restyle your whole survey in one click with a theme preset, or apply a saved brand kit.

Customizing the Survey Completion Screen Message

Replace the default thank-you page with your own title and message — with piped answers and embedded data if you want it personal.

Editing the Survey Welcome Screen and Start Button Text

Control what respondents see before question one — the survey name, time estimate, optional consent screen, and entry messages.

Setting Up Screen-Out Logic to Disqualify Respondents

Disqualify respondents who don't fit your audience with a TERMINATE skip rule — they're marked screened-out, not completed.

Piping a Prior Answer into a Later Question

Insert a respondent's earlier answer into later question text with the Pipe button — "You mentioned smartphones — which brand?"

Setting Up Skip Logic to Route Respondents

Route respondents past irrelevant questions with skip logic — jump to a later question or straight to the end based on an answer.

How to Show or Hide a Question Based on a Prior Answer

Use display logic to show a question only when earlier answers make it relevant.

Adding an Other or None of the Above Answer Option

Add special answer options — Other with a write-in field, None, or N/A — so every respondent has a truthful answer available.

Adding Help Text Below a Question

Add instructional text under a question to clarify what you're asking without cluttering the question itself.

Making a Question Required vs. Optional

Choose between Required, Soft required, and Optional for every question — each level trades data completeness against respondent goodwill.

Setting Up a Single-Answer Matrix Grid Question

Rate many items on the same scale in one compact grid — rows for items, columns for the scale.

Setting Up a Net Promoter Score Question

Add the standardized 0–10 NPS question to track loyalty, and route detractors to a follow-up with skip logic.

How to Add and Configure a Rating Scale Question

Measure attitudes with a rating scale question — set the number of points, label the anchors, and choose a display style.

How to Add and Configure an Open-Ended Text Question

Collect answers in the respondent's own words with an open text question, with validation for formats like email or numbers.

How to Use Dropdown Questions

Use a dropdown when the option list is long — country, industry, age band — and radio buttons would swamp the page.

How to Use Multi-Select Checkbox Questions

Let respondents pick several answers with a multi-select question, with optional minimum and maximum selection limits.

How to Use Single-Choice Radio Questions

Set up a single-choice question — the workhorse type where respondents pick exactly one answer from a list.

How to Add and Name Survey Blocks

Group questions into named blocks to organize long surveys, apply section-level logic, and keep the canvas navigable.

Deleting a Question from Your Survey

Remove a question you no longer need — and know what happens to logic that referenced it.

Duplicating a Question to Save Time

Duplicate an existing question — options, settings, and validation included — instead of rebuilding it from scratch.

Reordering Questions by Dragging and Dropping

Change question order by dragging cards on the builder canvas — or use the Outline for long surveys.

Importing a Survey from a Word or PDF Document Using AI

Turn an existing questionnaire document into a fully built survey — upload it, let AI detect the questions, then review and create.