Setting Up a Single-Answer Matrix Grid Question

Overview

Rate many items on the same scale in one compact grid — rows for items, columns for the scale. One grid replaces a page of repeated scale questions.

Step-by-step

1. Add the question — click + Question and choose Grid (single-answer matrix).

2. Fill the rows — one row per item to rate ("Speed", "Reliability", "Ease of use", "Value").

3. Fill the columns — the scale, in order ("Strongly disagree" → "Strongly agree"). Every row shares these columns; that consistency is what makes rows comparable.

4. Keep it small — aim for at most 6–8 rows and 5–7 columns. Bigger grids drive straight-lining (respondents clicking down one column) and mobile misery.

5. Preview on Phone — toggle the Live preview to Phone: grids adapt on small screens, and the preview shows exactly how.

Tips

Tip: If you have more than ~8 items, split them across two grids on separate pages or rotate row order (randomization) so later rows aren't systematically penalized by fatigue.

Note: Need multiple answers per row ("Select all channels you use for each activity")? That's the multi-answer grid — a separate type covered in Setting Up a Multi-Answer Checkbox Grid.

Related articles

• How to Add and Configure a Rating Scale Question — for a single item
• Randomizing Answer Options Within a Question — rotate grid rows