Advanced Research

Defining Attributes and Levels for a CBC Study

Set up the attributes and levels that make up your conjoint profiles — the decisions that shape everything downstream.

Getting Started with Choice-Based Conjoint in Surveti

Learn what choice-based conjoint measures and how to add your first CBC question to a survey.

How Many Attributes Should Your Conjoint Study Include

Pick a number of attributes your respondents can actually handle — usually far fewer than you'd like.

Research Team Plan Requirement for Conjoint Questions

Conjoint and other advanced market-research question types unlock on the Research Team plan.

Choosing the Right Number of Tasks and Cards Per Task

Balance statistical precision against respondent fatigue when sizing your conjoint design.

Running MNL Utility Estimation on Conjoint Response Data

Surveti fits aggregate multinomial-logit utilities to your conjoint data automatically — here's what it runs and how to read the fit stats.

Getting Started with MaxDiff Best-Worst Scaling in Surveti

Use MaxDiff to force real trade-offs across a long list of items — and get a clean priority ranking out the other side.

Setting Item Count and Items Per Set in a MaxDiff Study

Size your MaxDiff so every item gets seen enough times to rank reliably, without exhausting respondents.

Interpreting Best-Worst Score as a MaxDiff Preference Output

Read MaxDiff's best-minus-worst scores — what they mean, how they're computed, and what they can't tell you.

Building Product Profiles for the Conjoint Preference Simulator

Configure the product profiles you want to compare — one attribute level at a time, up to eight products.

Understanding Attribute Importance Scores in Conjoint Analysis

Importance tells you which attribute drove choice most — here's how it's computed and how to avoid over-reading it.

Running a Share-of-Preference Simulation with Conjoint Results

Test what-if product configurations against each other and see the preference share each would win.

Exporting MaxDiff Aggregate Scores to CSV or Excel

Download your MaxDiff item scores as a CSV or Excel file, ranked and ready for a deck.

Choosing a Scale Preset from 3-Point Through 11-Point Options

Pick the number of scale points that matches the precision you need and the effort you're asking for.

Setting Up a Labeled Likert Scale with Per-Point Labels

Give every point on your scale its own words, so respondents don't have to guess what a "3" means.

Setting Low, Mid, and High Anchor Labels on a Scale Question

Anchor your scale with low, midpoint, and high labels — the minimum wording every scale needs to be interpretable.

Interpreting Part-Worth Utilities from MNL Output

Read the part-worth utility for each level — what the numbers mean, why they're centered on zero, and how to use the standard errors.