Getting Started

Choosing the Right Question Types for Your Goals

Updated

Match each research goal to the Surveti question type that measures it best, from simple choice questions to advanced trade-off methods.

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Overview

Match each research goal to the question type that measures it best. Surveti offers everything from simple choice questions to advanced trade-off methods — this guide helps you pick without overwhelming your respondents.

Step-by-step

  1. Open the question picker — in the builder, click + Question to see every available type, organized by category. The question type picker showing all types

  2. Start from your goal, not the type list — decide what you need to learn first, then pick from the table below.

  3. Prefer the simplest type that answers the question — simpler questions get higher completion rates and cleaner data.

Key options

Your goal Use this question type
Pick one from a list (role, brand, yes/no) Single Choice
Pick several from a list Multiple Choice (checkboxes)
Long option lists (country, industry) Dropdown
Measure agreement or satisfaction Scale (Likert)
Track loyalty with a standard metric NPS (0–10 recommend scale)
Rate many items on the same scale Grid / Matrix
Force a priority order Ranking
Collect open feedback in their own words Open Text
Capture a date (purchase, birth, start date) Date
Compare visual designs Image Select
Trade off features against each other MaxDiff (Research Team plan)
Model pricing and packaging decisions Conjoint (Research Team plan)

Tips

Tip: A good first survey uses 3–4 types at most: Single Choice for classification, a Scale for attitudes, NPS if you track it, and one Open Text for "anything we missed?".

Note: Some advanced types are plan-gated — richer grids, media, and upload types unlock on Professional; MaxDiff, Conjoint, and card sorting unlock on Research Team. See How Question Type Availability Differs by Plan.

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