Using Merge Variables to Personalize Campaign Emails

Overview

Personalize campaign subject lines and bodies with merge variables — the recipient's name, email, and their unique survey link — so every invitation reads as if written to one person.

Step-by-step

1. Open the composer — in the Share tab, go to Campaigns → New campaign.

2. Insert tokens with the INSERT buttons — click a token to drop it at your cursor in the subject or body. At send time each token is replaced with that recipient's value.

3. Always include the survey link — {{surveyLink}} inserts each recipient's unique, trackable link. It's required.

Key options

Token	Replaced with
{{firstName}}	Recipient's first name
{{lastName}}	Recipient's last name
{{email}}	Recipient's email address
{{surveyLink}}	Their unique survey link (required)
{{unsubscribeLink}}	One-click unsubscribe link

Tips

Tip: Include {{unsubscribeLink}} — it keeps you compliant and protects your sending reputation. A recipient who can unsubscribe cleanly won't mark you as spam.

Note: If a contact has no first name on file, {{firstName}} renders empty. Write greetings that still read well without it, or set a fallback by cleaning your list before import.

Related articles

• How to Create and Send Your First Email Campaign — the full flow
• Importing Contacts from a CSV File into a Contact List — where names come from