Distribution & Fieldwork
Understanding Which Contacts Are Suppressed and Why
Suppressed contacts are automatically excluded from campaign sends — learn the four reasons and why suppression protects your deliverability.
Overview
Suppressed contacts are automatically excluded from every campaign send, no matter which list they're on. Suppression protects your sending reputation and respects people's choices.
The four suppression reasons
| Reason | What it means |
|---|---|
| Unsubscribed | The contact clicked the unsubscribe link in one of your emails |
| Bounced | Their email address rejected delivery (invalid or unreachable) |
| Complained | They marked one of your emails as spam |
| Manual | You (or an admin) suppressed them by hand |
Why suppression matters
Every tenant sends through Surveti's shared email identity. Emailing addresses that bounce or complain damages deliverability for everyone, so suppression is enforced automatically and can't be bypassed per-campaign. When you send to a list, suppressed contacts are silently skipped.
Step-by-step
Review your suppression list — it's maintained tenant-wide and applied to every send automatically.
Understand the skips — if a campaign's recipient count is lower than the list size, suppressed contacts account for the difference.
Tips
Tip: A rising bounce rate usually means a stale list. Re-verify or re-collect emails periodically rather than repeatedly sending to addresses that bounce — bounces quietly erode your inbox placement.
Note: Unsubscribes and complaints are permanent by design. Re-adding a suppressed contact through a new import does not un-suppress them; the suppression wins.
Related articles
- Importing Contacts from a CSV File into a Contact List — building lists
- Setting Up Automated Follow-Up Reminder Emails for Non-Respondents — reminders respect suppression too