How it works in Surveti
Chi-square & z-tests
Test whether the differences between segments are statistically significant using chi-square across a table and z-tests between columns.
Column-letter notation
Significant differences are marked with the letter-based notation used in professional market-research tables, so a reader sees at a glance which column beats which.
On your crosstabs
Significance overlays directly on the crosstabs you already built — no separate export or stats package required to flag the meaningful gaps.
What teams use it for
- Defend a “segment A is higher than B” claim
- Flag which movers in a tracker are real
- Produce banner tables a research buyer trusts
Frequently asked questions
Which tests are supported?
Chi-square for overall table association and z-tests for comparing column proportions, shown with the column-letter notation standard in market-research crosstabs.
What are the column letters?
Each banner column gets a letter; when one column is significantly higher than another, the winning cell carries the loser’s letter — the convention analysts use to read significance quickly.
What plan includes it?
Significance testing is available on Professional and up, layered onto the crosstabs available from Solo.