How it works in Surveti
Any question by any question
Put any question in the rows and any other in the banner columns to read how a result splits across segments, brands, or waves.
Counts and column percentages
Every cell shows the base and column percentage so you can compare segments fairly, not just eyeball raw counts.
Add significance testing
On Professional and up, overlay chi-square and z-test significance with market-research-style column letters to mark the differences that hold up.
Weighted & nested banners
Research Team unlocks advanced crosstabs — weighting and nested banner structures — for census-balanced, publication-grade tables.
What teams use it for
- Compare a metric across regions, segments, or brands
- Read a tracker by wave
- Spot which subgroup is driving an overall shift
Frequently asked questions
What plan do I need for crosstabs?
Crosstabs are available from Solo. Significance testing on those tables requires Professional, and weighting plus nested banners require Research Team.
Can I weight the data?
Weighted crosstabs and nested banner structures are part of advanced crosstabs on Research Team. Standard unweighted crosstabs are available from Solo.
Can I export a crosstab?
Yes. Underlying data exports to CSV, XLSX, and SPSS, so you can take tables into your own analysis stack.