Question Types

Setting Up a Net Promoter Score Question

Updated

Add the dedicated NPS question type — the 0–10 recommend scale that auto-computes promoters, passives, and detractors.

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Overview

Add the dedicated NPS question type — the 0–10 recommend scale that auto-computes promoters, passives, and detractors. Because it's a real type (not a generic 0–10 scale), Results gives you the standard breakdown for free.

Step-by-step

  1. Add the question — click + Question and choose NPS. The NPS question editor

  2. Keep the canonical wording — "How likely are you to recommend [brand/product] to a friend or colleague?" Standard wording is what makes your score comparable to benchmarks and to your own past waves.

  3. Confirm the anchors — 0 = "Not at all likely", 10 = "Extremely likely". The type sets these for you.

  4. Read the segments — Results classifies 0–6 as detractors, 7–8 as passives, 9–10 as promoters, and shows NPS = %promoters − %detractors.

Key options

Segment Score range
Detractors 0–6
Passives 7–8
Promoters 9–10

Tips

Tip: One NPS per survey, asked early. It's a relationship metric — burying it after feature questions or repeating it per sub-product distorts the number.

Note: To understand why people score the way they do, pair NPS with a follow-up — see Adding Conditional Follow-Up Prompts by NPS Respondent Segment.

Put it to work in Surveti.

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