Question Types

Adding Conditional Follow-Up Prompts by NPS Respondent Segment

Updated

Ask detractors, passives, and promoters different follow-up questions using display logic on their NPS score.

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Overview

Ask detractors, passives, and promoters different follow-up questions using display logic on their NPS score. A promoter and a detractor need different questions — and the score tells you which is which.

Prerequisites

Step-by-step

  1. Add a follow-up open-text question — e.g. "What's the main reason for your score?"

  2. Open its Logic tab — select the follow-up, click Settings, and switch to Logic. The Logic tab with display conditions

  3. Add a display condition on the NPS score — under Display Logic, show this question only when the NPS answer is less than or equal to 6 (detractors). Use greater than 8 for a promoter-specific question.

  4. Repeat per segment — add a separate follow-up for promoters ("What do you love most?") gated on 9–10, so each respondent sees the question that fits their score.

  5. Test all three paths — in the Test tab, submit a detractor, passive, and promoter score and confirm each sees the right follow-up.

Key options

Segment Display condition on NPS
Detractors score ≤ 6
Passives score is 7 or 8
Promoters score ≥ 9

Tips

Tip: Detractor verbatims are the highest-value text in most surveys — that's where the fixable problems are. If you add only one follow-up, make it the detractor one.

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