Surveti vs Google Forms
Surveti vs Google Forms
Google Forms is free, simple, and everywhere. When a project needs more than a handful of question types and a Sheets export, Surveti adds the research layer: 44 question types, crosstabs and significance testing, SPSS export, quotas, incentives, panels and adaptive AI.
| Surveti | Google Forms | |
|---|---|---|
| Pricing & plans | ||
| Free plan | Yes — Free $0 | Free |
| Entry paid plan | Solo $19/mo | Via Google Workspace |
| Published flat pricing | Included | Bundled with Workspace |
| Overage handling | $0.10/response, no lockout | No hard response cap |
| Enterprise option | Included | Workspace Enterprise |
| Question types | ||
| Question type library | 44 question types | A handful of basic types |
| MaxDiff | Field it (no utility scoring) | Not included |
| Conjoint | Field it (no part-worths) | Not included |
| Video / audio open-ends | Yes + transcription | Not included |
| Matrix / grid | Included | Basic grid |
| Logic & flow | ||
| Skip / display logic | Included | Section jumps |
| Answer piping | Included | Not included |
| Randomization | Included | Shuffle |
| Loop & merge | Included | Not included |
| A/B testing | Included | Not included |
| Quotas | Included | Not included |
| Reporting, analysis & exports | ||
| Crosstabs | Included | Not included |
| Significance testing | Chi-square / z-test | Not included |
| SPSS export | SPSS / XLSX / CSV | Not included |
| Report builder + share links | Yes — share links | Sheets / charts |
| AI text summaries | Included | Not included |
| AI & data quality | ||
| AI survey import | Included | Not included |
| Adaptive AI follow-up probing | Adaptive, levels 1–5 | Not included |
| Fraud / bot checks | Turnstile checks | Basic |
| API access | Included | Apps Script |
| Branding, incentives & panels | ||
| White-label / remove branding | Included | Not included |
| Branded subdomain | Included | Not included |
| Custom domain | $99/mo add-on (Team+) | Not included |
| Built-in incentives | Built-in (Tremendous) | Not included |
| Panel ordering | Cint / Prolific ordering | Not included |
| Multilingual surveys | Included | Manual |
| SSO / SAML | Enterprise plan | Via Workspace |
Based on publicly available pricing and product information as of July 3, 2026. Verify current pricing and features with the vendor — comparisons change over time.
Choose Surveti if…
- You have outgrown basic question types and need matrix, ranking, constant sum, and video/audio open-ends.
- You need crosstabs, significance testing (chi-square / z-test), and SPSS/XLSX/CSV export — not just a Sheets dump.
- You want logic beyond section jumps: piping, quotas, loop & merge, A/B testing, and randomization.
- You need incentives (Tremendous), panel ordering (Cint/Prolific), and fraud/bot checks for real fieldwork.
- White-label with a branded subdomain and a report builder with shareable links matter for your audience.
Google Forms may be the better fit if…
- You need a genuinely free, no-friction form for a quick internal poll or signup.
- Everything you do lives in Google Workspace and a Sheets export is all the analysis you need.
- Simplicity and zero setup outweigh any research features.
Frequently asked questions
When should I move from Google Forms to Surveti?
When you need research-grade question types, real logic (quotas, piping, loop & merge, A/B), analysis (crosstabs, significance testing, SPSS export), or fieldwork tools like incentives, panels, and fraud checks. Google Forms stays great for quick, simple forms.
Is Surveti free like Google Forms?
Surveti has a Free $0 plan for getting started, then flat paid plans (Solo $19/mo up to Research Team $349/mo, plus Enterprise) as your needs grow. Google Forms is free within Google Workspace.
Can Surveti export to SPSS?
Yes — SPSS, XLSX, and CSV, plus a report builder with shareable links. Google Forms exports responses to Google Sheets.
Does Surveti offer analysis Google Forms lacks?
Yes — crosstabs, significance testing (chi-square / z-test), and AI text summaries, alongside quotas and panel ordering that Google Forms does not provide.