The problem
- Feature priorities come from whoever argues hardest, not from users.
- Standard rating scales flatten everything to a lukewarm 3.8.
- Written open-ends are too shallow to reveal the real motivation.
- Running proper prioritization studies means expensive specialist tools.
How Surveti helps
Prioritize with real trade-offs
MaxDiff and conjoint force respondents to choose, so you learn what people will actually give up — not just what they claim to like.
Hear the reasoning
AI-probed open ends and video responses capture the motivation behind a preference, not just the preference itself.
Understand mental models
Card sorting and ranking reveal how users group and prioritize features, which informs both the roadmap and the IA.
Fast enough to fit a sprint
Field, analyze, and read the result inside a sprint instead of waiting weeks for an agency turnaround.
A typical workflow
- 01
Frame the decision — which features, which segments, which trade-offs.
- 02
Choose the method: MaxDiff, conjoint, card sort, or a probed concept test.
- 03
Field to your users or a connected panel.
- 04
Read the utilities and verbatims, and take a defensible recommendation to the team.
Frequently asked questions
Which methods can I use to prioritize features?
MaxDiff and conjoint are both built in on the Research Team plan, along with card sorting and ranking. They surface genuine trade-offs rather than flattering flat ratings.
Can I capture video responses?
Yes. Video and audio open ends are available from Professional, with transcription minutes included so you can read as well as watch. AI probing can follow up on thin answers in the moment.
How fast can I turn a study around?
With a connected panel you can field and read a prioritization study within a sprint. Fielding to your own users is often even faster.